Here we are looking for ads or campaigns that demonstrate how radio works very well as part of an integrated campaign with other media. Either as the lead or as a support medium.
This can encompass the creative idea, the media execution or both.
All other media are open for consideration from TV to Print to Social to Outdoor or Cinema. The key is how Radio interacts positively to make the work bigger than the sum of its parts
For a campaign to be eligible it must have aired on a radio station broadcasting within the 32 counties of Ireland between October 1st 2015 and December 31st 2016.
