Sponsorship plays a vital role in the commercial radio industry both in terms of financial benefit and enriching the listener experience.
Here the judges are looking for submissions that demonstrate how sponsorship had delivered real creative cut through and audience engagement for the client.
Submissions should include audio demonstrating the scope and nature of the sponsorship along with a short rationale describing the thinking behind it.
For a sponsorship/promotion/competition to be eligible it must have aired on a radio station broadcasting within the 32 counties of Ireland between October 1st 2015 and December 31st 2016.
