Best Creative Radio Agency of the Year – Chemistry

Radio Craft Award – Boys and Girls/Mutiny

Chemistry was the runaway winner at this year’s Love Radio Awards which were held in the Ballsbridge Hotel last Friday night. The Dublin agency picked up a total of eight awards including five gold awards, one silver and two bronze.

Over 340 people attended the black-tie event which celebrates the very best in creativity and innovation in radio advertising. This year’s event was hosted by comedian Colm O’Regan who hosted the inaugural Love Radio Awards two years ago.

Chemistry picked up gold for the Best Integrated Radio Campaign, the Best Campaign, Best Retail Campaign, Best Government Campaign while it also won the overall Creative Radio Agency of the Year Award in the Grand Prix category. Three of the gold awards were for its work with Lidl while one was for its Summer Supply campaign for the Blood Transfusion Service Board.

It was also a good night for Boys and Girls which picked up three gold awards, one silver and a bronze.  Two of the gold awards were won jointly with production house Mutiny for its Choose Radio campaign for RTÉ Radio and the IBI, including Radio Ad of the Year in the Grand Prix category, while the other gold was for its Everything campaign for Three Mobile.

The other big creative agency winners were Rothco, which picked up a gold, silver and bronze; Publicis Dublin which won a gold and a bronze and Owens DDB which won a silver and a bronze. Bloom also picked up a gold award for its work with JustEat.ie.

Of the media agencies, the big winner was Carat Ireland which picked up six awards including two golds along with Newstalk 106-108 for work with Carlsberg in the Best Collaboration between Radio Station & Agency and Most Effective Radio Campaign. Other media agencies that fared well include Mediacom which won a gold and a bronze, the former in the Most Innovative Use of Radio category along with Media Central, iRadio, Spin 103.8, Red Fm, Spin South West, 98FM and Beat 102 103.

Of the radio stations Today FM picked up two gold awards including Creative Radio Station of the Year, two silver and one bronze while its sister station Newstalk also picked up two gold awards in the Best Charity category and the Most Effective Radio Campaign.  Classic Hits 4FM, meanwhile, also picked up four awards on the night including two golds, a silver and a bronze.

Elsewhere UTV Radio Solutions picked up a gold in the Radio Sponsorship Category as well as two bronze while Downtown Radio in Belfast also picked up a gold, three silver and a bronze. Having put in a strong performance last year, iRadio returned to take away one gold and a bronze award while MidWest Radio picked up a gold, silver and bronze.

It was also a good night for RTÉ which won Radio Station Sales Team of the Year as well as the gold in the Radio Craft Award and Radio Ad of the Year, alongside Boys and Girls and Mutiny. In addition RTÉ Integrated Media Solutions and RTÉ 2Fm picked up three silver awards between them.

This year’s Louise Jesson Award went to the late Catherine Donnelly for her services to the radio advertising industry and her husband Frank Sheerin and several family members were in attendance to receive the award.

A full list of winners can be found on www.loveradioawards.ie and pictures of the winners and guests on the night can be found on www.facebook.com/LoveRadioAwards

Source: adworld.ie

Over 330 people will attend tonight’s Love Radio Awards in the Ballsbridge Hotel and the event has been a sell-out.

The black tie event will feature a special live recording of a radio ad with voiceover artists on hand to record it.  Comedian Colm O’Regan will also make a welcome return as MC for the night following his success at the inaugural awards two years ago.

The Love Radio Awards are sponsored by RTÉ Media Sales Radio, UTV Radio Solutions, Media Central, Number 4 Windmill Lane and Classic Hits 4FM.

The timetable for the Awards Ceremony is as follows:

6.45PM Drinks Reception
8.00PM Dinner
9.00PM Awards Ceremony
10.30PM Entertainment
VERY LATE Carriages

Source: adworld.ie

The Love Radio Awards will host the first live recording of a radio ad during the awards ceremony next Friday, November 14^th.

This is the first time an ad will be recorded live on stage at an awards ceremony and on hand will be three of Ireland’s top voiceover artists, Orlaith Rafter, Dawn Bradfield and Brendan McDonald.

Agencies, clients, radio stations and anyone else for that matter, are being asked to submit a script for a 40 second radio ad by 2pm to the Love Radio Awards on Thursday November 13^th. The winning script will then get the full treatment in front of a 300+ strong audience of radio, advertising and marketing people. The ad will be recorded, edited by Number 4 Windmill Lane and the end product, together with all the agency and creative credits, will then be sent to everyone in the industry as well as streamed on all social media channels.

For a more detailed brief on this unique competition go to http://loveradioawards.ie/radio-script/

Meanwhile the organisers of the Love Radio Awards have said that tickets are still available and that as the event will be a sell-out, early booking is essential to avoid disappointment.

Source: adworld.ie

RTÉ Radio Media Sales (Radio) and No 4 Windmill Lane have teamed up with the Love Radio Awards which take place on November 14^th. They join UTV Radio Solutions, MediaCentral and Classic Hits 4Fm as partners for the Awards.

With over a week to go until the entry deadline on October 20th, the organisers have said that the level of entries will be up on last year.

The organisers have also announced the appointment of a number of new judges to the judging panel which will be chaired by Ian MacTavish, chairman of Radioville in the UK. These include Anne Fleming (Boys and Girls), Joe Toomey, Classic Hits 4FM,  Brian McCarthy (UTV Radio Solutions), Erica Roseingrave (Coca Cola Hellenic Bottling), Fiona Field (Mediaworks), Ken Ivory (Javelin), Liam Dunne (Beat 102 103), Padraig Staunton (Havas Worldwide) and Scott Williams (Dublin’s Q102). More judges will be announced over the next week.

Source: adworld.ie